ambient

TechMeme, of course, is abuzz with discussion about Amazon’s new SimpleDB. Don’t know if this is a huge announcement in its own right, but it definitely demonstrates Amazon’s commitment to taking distribution, its true business objective, to the next logical, though not obvious, step.

On a side note: Business Week has a good write-up of Google 101, the company’s efforts to teach web-scale computing to the next generation of computer scientists. Makes me wish I was still a college student, in Seattle. (Go public schools!)

And finally, a gestalt moment… I’m reading a book by German Theologian Ulrich Duchrow (whom I had the pleasure to meet in San Diego) called Property for People, Not for Profit: Alternatives to the Global Tyranny of Capital. There is this line on page 36 in regards to Hobbe’s analysis of power and society:

“Then Hobbes distinguishes natural power, such as special physical and mental abilities, and instrumental power, i.e. tools such as riches, reputation and good friends, with which one can win more power. From this he concludes ‘that the capacity of every man to get what he wants is opposed by the capacity of every other man’. In the struggle that results, power means finally the ability to command the services of other people.

Thus a power market develops, in which the power of a human being is regarded as a commodity: ‘The value, or worth of a man, is as of all other things, his price: that is to say, so much as would be given for the use of his power: and therefore is not absolute; but a thing dependant on the need and judgement of another’…”

So, I read that and realized: hey, I know that. It’s called cloud computing. And even a little MapReduce is thrown in there. We just did it with humans first. We call it society.

Blogs aren’t that interesting anymore. Actually, it’s more accurate from a marketing perspective to say that blogs have become or are quickly becoming mainstream.

I feel rather lucky to have followed the earliest bloggers. I myself am an early adopter of the medium though none of my blogs were ever “successful” as success is commonly measured. They did, however, give me a chance to practice my writing and communicate with my friends and family through important times. For those reasons, I will likely always have a blog of some sort and for now it lives here, and this one isn’t going anywhere. I just don’t write here nearly as often as I used to on Sacking Rome.

Several trends are beginning to interest me. One, with the mainstreaming of blogs we are seeing new levels of text commodification. It’s almost as if the excitement around text itself, or at least prose, has fizzled out in favor of new mediums such as on demand video, games, music, and social networks.

There does appear, however, to be one new entrant on the text frontier. It’s what I call spasmodic, terse broadcasts of useless information that somehow matters a great deal. Twitter exemplifies this service. My description of this service is not to say that the medium itself is useless or not important. On the contrary, I was absolutely blown away by what the service represented - nothing short of the closest thing to global telepathy in a network-based emulation of spritual connectivity that we have right now. It is precisely the mundane nature of the messages on Twitter that makes it such a fascinating application.

But I digress. Back to the new mediums. (I use the Anglicized plural of medium here to distinguish the word from the loaded term “media” and to demonstrate fealty to McLuhan’s assertion that the “medium is the message.”)

Marshal McLuhan was more prophetic than he would have ever realized when he made his two most interesting, in my opinion, observations.

The first is that with the commodification / mainstreaming of text has come the next evolution of the human societal mind: post-text, or post-literacy, as he calls it. He says of this evolution

“we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence.”

So, he’s not entirely optimistic about this transformation but the new post-literate culture that he envisioned can be seen coming to life in our video games, social networks like Facebook with its viral fetishes and, offline, a renewed resurgence in religious fundamentalism and xenophobia.

The second is really an offshot of the first and it is that the dominant medium of society (or even any individual) shapes the cognitive channels of the mind (whether collective or individual). For the last 500 years of Western culture, text has been the dominant medium.

It is mind-boggling how quickly that dominance is being dismantled by Generation-Y and the stragglers of Generation-X. It’s very possible that Generation-X will be the last American literate generation. That is not to say that future generations won’t be able to read and write. What it means is that that ability will no longer be the defining characteristic of intelligence, education, or incentivized behavior in society. Thus, new patterns of thought will emerge in the next 20 years that are utterly alien to all previous generations still alive.

Serialization of the imagination to a non-volatile archive is the human species attempting to preserve itself from an evolutionary standpoint. This was the first leap in the process of evolution from a purely physical adaptation path to one that is virtual.

To the conscious mind, void is the greatest evil. Hard drive failure is catastrophic. Religion was the first attempt at a backup & recovery mechanism (called the afterlife) for the human consciousness.

As soon as consciousness was born - represented as the result of eating the fruit of the tree of knowledge of good and evil, that serpentine ontology - death became intolerable because it was known.

Death, as defined as a natural process of life, put nature at odds for the first time with a species that nature herself had nurtured (perhaps ‘forged’ is a better word). Only the conscious mind can perceive death and what it means. Thus the quest for immortality was born.

Since that time, the human future has always been a post-human future. For this reason, technology and the promises it offers will become the religion of the 21st century.

I may be a little slow on the uptake, but I just got why Pandora is such a powerful ad platform for advertisers.

Pandora has done a great job in making the application interactive. If it plays a song I don’t like, I give it a thumbs down; if I like it, thumbs up. That becomes quite a powerful semaphore in determining which ads to show because songs are delivered in the context of channels.

So, on my Pandora, I have a Tristania channel and an Iron & Wine channel. Both of those specific bands become mapped to larger symbolic channels in my own mind (eg. Tristania = dark fantastic adrenaline-pumping capital ‘R’ Romantic Byronic gothic symphony vs. Iron & Wine = chill guitar-strumming melancholy pensive relaxing americana).

My interaction in each of these spaces gets pumped in the form of very sophisticated demographics data to their advertisers. When Tristania is playing, I get Absolut Vodka, shrouded in dark shadows, and when it’s Iron & Wine, I get relaxing images of people taking long baths or going on vacation.

Brilliant, if you ask me.

I know it’s a sad statement when I discover an author because they have died, but this is the case with Jean Baudrillard, who passed away at the age of 77.

Timing aside, ideas and books do seem to fall into my lap at a time that is almost always relevant to my current interests. As I research the work of this man, I’ve been fascinated by the connection between his philosophy and how closely it relates to my own research topics (although he obviously got there first and is way smarter.)

What is intriguing is how much cross-disciplinary applicability there is between his work and those industries that are dominating the headlines in the high-tech world: virtual reality, web 2.0 and social networking. Alongside the ubiquitous optimism that comes with these fields are the revolutionary changes that are occurring in journalism, entertainment, and the academy.

His followers would find it ironic that I learned the most about him via Wikipedia, at least biographically. However, I felt that the description of his arguments and the following criticism was not so helpful. Indeed, the short bio on the BBC story managed in a few short sentences to capture the more interesting nuances of his philosophy, namely that:

He gained notoriety for his 1991 book The Gulf War Did Not Take Place and again a decade later for describing the 9/11 attacks as a “dark fantasy”.

Baudrillard focused his work on how our consciousness interacts with reality and fantasy, creating from them a copy world he called hyper-reality.

He said that mass media led to hyper-reality becoming a dominant force in today’s world - an argument taken to a provocative extreme in his statement that the 1991 Gulf War primarily took place on a symbolic level.

If this is an accurate portrayal (I should be writing this after I’ve read the man’s books but, what the hell, I’m probably proving his point by not), then his ideas are worth discussion.

There is little doubt that the controversy surrounding his statements that the first Gulf War did not exist and that 9/11 was the culmination of America’s dark fantasy gained him notoriety, but it seems clear that he was not denying the historical reality of those events.

It is their significance that he is interested in, and he seems to claim that the mythological significance that these events have in our society is a constructed one, and it is weaker than what used to pass for significance. The reason for this is because our society, so heavily saturated with the layered interlinking references of mass media and pop culture, that the images these sources evoke have lost their own original meaning without mass media and pop culture to prop that meaning up. How much meaning these elements originally had, according to Baudrillard, would be interesting to discern because the answer could potentially place him more in the camp of conservatives than in the camp of post-modernism. My guess, however, is that he would not have allowed that sort of inconsistency to survive in his work.

Hyperreality is probably the prevailing psychological phenomenon of our society and times and, boy, is it a gold mine. Coming back to my original reason for interest in his work, and some of the things I alluded to in my previous post, is that we are a culture comfortable with obsessed with our constructed realities and the mythology that comes with those fantasies because it’s the closest thing we have to meaning. How else do you survive, mentally and emotionally, in a Wal-Martian, flickering-fluorescent-lit landscape such as ours?

To use his example of 9/11 (this is not intended as a rant - it just happens to be a very convenient and potent case), if one reads the literature of those most galvanized by those attacks, it should come as no surprise that they immediately called for what has come to be known as the War on Terror.

Works like those of Tom Clancy were prophetic in a way that we may not understand until we at least acknowledge the possibility of 9/11 being a self-fulfilling prophecy. Politics aside, this would be a tremendous development in the study of both political science and history.

So, in 9/11 all of the building blocks were there to develop a leviathan political fantasy into a dynamic policy and war machine that continues to consume resources and divide the nation. This political fantasy is a narrative that asserts itself against those who deny its existence. Powerful stuff.

Daniel Rourke had some interesting things to say about all this just over a year ago.

We think of worlds that we create to be directionally below us because that is how our minds work, if we try to fathom entering those worlds. We assume ourselves to live in a created world and so we imagine the creator of our world to live in a wider context, which must, of course, be above us.

Incarnate. Animate your avatar. Zoom in, zoom out. Zoom in for greater detail, less context, less complexity. But the minute details of the part affect the complexity of the whole.

Heaven is moved by the particles of earth and our world is moved by ideas chasing currents of the objects that travel between us. But now all is moved by bits traveling on the grid that we have created in the image of our mind.

Virtualization has been the mechanism of human evolution for the last 35,000 or so years, and what is language but the most advanced virtualization to date? But we are now living in the beginning of the next stage.