ambient

Earlier today, I wrote about my experiences with two online life insurance brokers. I actually had Mack’s post about a woman’s experience with Panera in mind as I wrote it.

Because both of the insurance brokers don’t come off as Web 2.0 type companies, I figured that neither of them would ever see what I wrote, and that was unfortunate. I would always want to know how my customers or prospects felt after they had an encounter with a service that I was offering.

I was pleasantly surprised when Sean Cheyney responded to my comments and explained more about his business and the way it works. Because I have no reason to do otherwise, I take his comments at face value and now the company he works for (AccuQuote) have a much higher standing in my opinion.

It takes a lot of time and energy to track down people who are talking about your company and even more integrity to engage them in conversation. If more companies did this, the concept of “PR Nightmares” would largely go away.

People want to talk to other people. That’s why social media works.

Our exchange can be read here.